An international brand resource for neighbourhoods, towns, cities, regions and economic clusters.

Placebrand Leadership Development

Practical training and tools for brand leadership

These days, a strong placebrand is absolutely critical to successful economic and community development. Places that achieve lasting prosperity have worked hard to become known for something — a combination of values, people, ambitions, products, landscapes, and opportunities. Leading the process of placebranding can be challenging! The PlaceBrand Innovation Series is designed to provide leaders who have the vision and passion with practical tools, skills and expertise to effectively guide the process.

Whether it’s a keynote presentation to city council, a facilitated community workshop, or our indepth boot camp — you’ll find the experience inspiring and interactive as well as extremely practical and value-packed.

Join a scheduled public offering workshop or schedule an event in your community.

For more information, contact:

Patti Funk
patti@taiji.ca
250.483.4143

A Sample of Our Offerings

KEYNOTE PRESENTATIONS

  • Find Your Place In the World profiles how place branding will put your community on the map for all of the right reasons.
  • BrandOpolis© Placebranding introduces our collaborative process for engaging people to pull together and create the future they want.
  • Do you have a brand or just a logo? explores the true power of sustainable, authentic place branding versus simple “quick fix” packaging.
  • Place branding for small communities demonstrates how a small town with limited resources can effectively brand itself.
  • Branding rural regions with multiple communities provides key success factors in bringing together multiple interests to create a synergetic regional brand.
  • Why Placebrands Fail identifies the pitfalls that many communities or regions face in placebranding and explains how to overcome them
  • Why Placebrands are for Citizens shows how an effective placebrand can engage locals in defining a positive future for your community or region.

WORKSHOPS

  • Power of Place two-day bootcamp prepares economic development professionals and community leaders to facilitate a successful, highly engaged participatory branding process in their own regions.
  • Brand Readiness one-day planning workshop that helps community leaders considering branding understand the process and set themselves up for success before they begin.
  • Brand Discovery one-day facilitated workshop that brings community together to provide meaningful input toward the development of a distinctive, sustainable brand strategy.

TOOLS

  • CitizenSource is an online public engagement portal that maximizes input from citizens and stakeholders during the branding process (and beyond).
  • BrandBlueprint is a succinct but powerful brand strategy document that defines who you are, what you promise, your unique positioning and how to communicate that to the world.
  • Visual Identity is the distinctive and sophisticated expression of your brand in the form of a logo, tagline, key messaging, colour palette and signature image. It’s everything you need to stand out from the competition. Every visual identity program comes packaged in our award-winning Brand Usage Guide and with training support for key users of the brand.
  • BrandCasts are affordable, authentic and inspiring video productions that feature real people talking about what matters most to them about the place they call home. There’s no better way to build engagement by showing people you are listening.
  • WayfindPlus are often the most visible extensions of your place brand and include gateway welcome signage, information kiosks, directional signage, flagship facility and downtown bannering.
  • BrandCommuniqué is a communications tool for identifying key messages and tactics for branding projects.

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Placebrand.ca© is a Taiji Brand Group project that explores the role and importance of place branding. We invite your comments and contributions at any time.