An international brand resource for neighbourhoods, towns, cities, regions and economic clusters.
The world’s “luxury economy” is worth $1.4 trillion – slightly more than Canada’s gross domestic product. And according to a recent report quoted in The Atlantic, the individuals contributing to that economy are spending more and more of their money on buying “experiences” rather than on concrete items. What does this mean? For individuals it simply means fewer Louboutin shoes and more trips to the Maldives. But for placebranders it means that there is a growing segment of extremely wealthy consumers looking for high-end, exclusive holidays and adventures available only to people like them. This niche market can obviously be an extremely lucrative one – if placebranders can hit the right notes.