An international brand resource for neighbourhoods, towns, cities, regions and economic clusters.

Not for everyone

Posted by Claire Matthews

The world’s “luxury economy” is worth $1.4 trillion – slightly more than Canada’s gross domestic product. And according to a recent report quoted  in The Atlantic, the individuals contributing to that economy are spending more and more of their money on buying “experiences” rather than on concrete items. What does this mean? For individuals it simply means fewer Louboutin shoes and more trips to the Maldives. But for placebranders it means that there is a growing segment of extremely wealthy consumers looking for high-end, exclusive holidays and adventures available only to people like them. This niche market can obviously be an extremely lucrative one – if placebranders can hit the right notes.

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Placebrand.ca© is a Taiji Brand Group project that explores the role and importance of place branding. We invite your comments and contributions at any time.