An international brand resource for neighbourhoods, towns, cities, regions and economic clusters.

Brands that really work have soul. They come alive thanks to the authentic values and people behind them. The best places actively build their brands from the 'inside out'—showcasing local talents and features to create a sense of belonging, strengthen community prosperity and fashion a bright future. Done well, place branding can make a big difference to both the internal pride and the external performance of a place.    » more

All the way to Timbuktu

It sounds like a mythical place, but Timbuktu is very real.

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It's a long way to Tipperary

Tipperary - you may have to go a long way to get there, but at least there's a great song to march to.

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But will it play in Peoria?

Where is Peoria, and why do we care what plays there?

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