An international brand resource for neighbourhoods, towns, cities, regions and economic clusters.

Brands that really work have soul. They come alive thanks to the authentic values and people behind them. The best places actively build their brands from the 'inside out'—showcasing local talents and features to create a sense of belonging, strengthen community prosperity and fashion a bright future. Done well, place branding can make a big difference to both the internal pride and the external performance of a place.    » more

Smart Cities

Smart Cities are dynamic, appealing and sustainable. Is yours?

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Interview with a squirrel

A candid interview with one of the most famous rodents on the internet.

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West Cork, A Place Apart

West Cork, Ireland, launched the Fuchsia Brand, gathering tourism and food enterprises under a single identity.

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